Case Study : Monition
Monition commissioned Ships & Pigs to rebrand their well established company to give unity across all platforms, internal documents, promotional materials, and sub brands.
Having used their previous branding since their foundings in 1988, it was really important to Monition that their 30 year company heritage was reflected in their new branding. Their new brand hints at their old ‘M’ motif, but with a minimal, clean, and contemporary look. The new heritage inspired colour palette was chosen to give a sense of prestige, and of being well established. The proposed capitalised company name gives a sense of confidence and professional authority to the entire brand.